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Basic Attention Token (BAT)

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About Basic Attention Token

Incentive token built into the browser to reward all players in the ecosystem - the user, advertiser and publisher.

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BAT History / Information / Buying / Staking

  • BAT HISTORY

    In November 2019 Brave launched Brave 1.0, offering Brave Rewards to fund the open web, Brave Ads to compensate users for their attention, and Brave Shields to block ads and trackers. Brave now hosts more than 29 million monthly active users (MAUs). As of February 2021, over 1,000,000 publishers were registered on Brave.

  • HOW BAT WORKS

    The Basic Attention Token (BAT) is a blockchain-based system for tracking media consumers' time and attention on websites using the Brave web browser. Built on Ethereum, its goal is to efficiently distribute advertising money between advertisers, publishers, and readers of online marketing content and ads.

  • BENEFITS OF USING BAT

    Some of the benefits of using BAT are:

    ADVERTISERS
    Advertisers are incentivized to integrate the Basic Attention Tokens into their list of ads. Doing so, they are granted a unique ability to receive very specific data and other various analytics. The BAT token uses many different tools (i.e. attention measurement systems, machine learning-based algorithms, etc.) to extract as much clear and specific data as possible.

    USERS
    When using the Brave web browser and interacting with the BAT tokens, users participate in a “give-to-receive” type of a scenario. When a user views advertisements, he gets a specific amount of BAT tokens as compensation for his time.

    PUBLISHERS
    A publisher is compensated by both the advertisers and the users. This creates a huge incentive to further expand the publishing platforms for various kinds of advertisers. Publishers also get feedback from the users, which then lets them hand-pick the ads (and even the advertisers) that they want to display and work with.

  • CAN YOU STAKE BAT

    Yes you can stake BAT tokens, we recommend using BlockFi which offers the best interest to stake BAT

  • COINS SIMILAR TO BAT

    BAT has no current competitors when it comes to cryptocurrency coins. BAT is unique in that it is the only cryptocurrency that aims to take on traditional advertising networks online while focusing on privacy.